Google Dynamic Remarketing Tag

What does it do?

“The Google Remarketing Tag helps you to more easily create remarketing lists by allowing you to place one tag across all pages on your site. Once your tag is in place, you can launch remarketing campaigns in your AdWords account with tailored, dynamic ads based on the pages people visited and actions they took on your site.” 

Google Help

Where do I find it?

This feature must be requested from the Support Department.

Once activated, the setup of this feature will be available within the settings page of the back-office, Settings > SEO. Click on the Google Configs section and then on the Google remarketing heading, you then be able to add your 'remarketing ID'. You only need to add the ID as the actual code is built in to the pages.

How does it work?

To explain this in greater detail please read the following links:

Dynamic remarketing set-up guide Intro

How remarketing works

Add the dynamic remarketing tag to your site

Is there a charge for this feature?

Yes, there is an implementation charge of £50 +Vat per site.

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