Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help you provide the information their search engines need to understand your content and provide the best search results possible. Liquidshop has made use of Schema.org markup within our reviews for quite some time, we have now extended our use of this markup.
The displaying of Rich Snippets on Search Engine Results Page
Increase your Click Through Rate
Adding Schema.org markup to your website improves the way your page displays in SERPs (Search Engine Results Pages) by enhancing the rich snippets that are displayed beneath the page title.
For example, the search result above contains a star rating, the number of reviews, the price and the stock status.
Which Schema.org properties are included?
The following properties are used, with 'Product' being the top level and all other elements sitting within that.
http://schema.org/Product
-------------------------
url
name
image
brand
offers
http://schema.org/Offer
-----------------------
price
priceCurrency
sku
mpn
gtin8
gtin13
color
category
itemCondition
availability
http://schema.org/AggregateRating
---------------------------------
ratingValue
reviewCount
http://schema.org/Review
-----------------------
name
description
datePublished
reviewRating
worstRating
ratingValue
bestRating
author
How will Schema.org effect my rankings?
At this point, there is no conclusive evidence suggesting that Schema.org markup will improve rankings. But various studies have found that search engine results with rich snippets (like those shown in the screenshot earlier) will have a better click-through rate.
Anything to watch out for?
There is no guarantee that Google will display your rich snippets in search results, and if they are displayed, there is no guarantee that they will remain there for any length of time.
Is there a charge for this feature?
Yes, there is an implementation charge of £150 + vat.
Karl Stephens
What is Schema.org?
Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help you provide the information their search engines need to understand your content and provide the best search results possible. Liquidshop has made use of Schema.org markup within our reviews for quite some time, we have now extended our use of this markup.
Here are some useful links:
Official Schema.org website: https://schema.org
Overview of Schema.org: https://moz.com/learn/seo/schema-structured-data
Benefits
Benefits of Schema.org markup include:
Adding Schema.org markup to your website improves the way your page displays in SERPs (Search Engine Results Pages) by enhancing the rich snippets that are displayed beneath the page title.
For example, the search result above contains a star rating, the number of reviews, the price and the stock status.
Which Schema.org properties are included?
The following properties are used, with 'Product' being the top level and all other elements sitting within that.
http://schema.org/Product
-------------------------
url
name
image
brand
offers
http://schema.org/Offer
-----------------------
price
priceCurrency
sku
mpn
gtin8
gtin13
color
category
itemCondition
availability
http://schema.org/AggregateRating
---------------------------------
ratingValue
reviewCount
http://schema.org/Review
-----------------------
name
description
datePublished
reviewRating
worstRating
ratingValue
bestRating
author
How will Schema.org effect my rankings?
At this point, there is no conclusive evidence suggesting that Schema.org markup will improve rankings. But various studies have found that search engine results with rich snippets (like those shown in the screenshot earlier) will have a better click-through rate.
Anything to watch out for?
There is no guarantee that Google will display your rich snippets in search results, and if they are displayed, there is no guarantee that they will remain there for any length of time.
Is there a charge for this feature?
Yes, there is an implementation charge of £150 + vat.