Google Analytics Advertising Features

What does it do?

This feature sets Google Analytics to use the advertising features for Demographics and Interests reports. This allows you to:

  • Create Remarketing Audiences based on specific behavior, demographic, and interest data, and share those lists with AdWords
  • Use demographic and interest data in your Analytics reports
  • Create Segments based on demographic and interest data

More information is available here:

What does this do to the Analytics code?

With this feature enabled, the following line of code is removed:


ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '';


and is replaced by:


ga.src = ('https:' == document.location.protocol ? 'https://' : 'http://') + '';


Anything to watch out for?

Please note that 'Remarketing' and 'Advertising Reporting' features will need enabling within your Google Analytics account. Details on how to achieve this are available here:

Is there a cost for this feature?

Yes, there is an implementation charge of £55 + vat.

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