Universal Analytics introduces a set of features that change the way data is collected and organised in your Google Analytics account, so you can get a better understanding of how users interact with your online content.

About Universal Analytics

Universal Analytics usage guidelines



  • Connect multiple devices, sessions, and engagement data with the User ID.
  • Get a new and more flexible tracking code that lets you collect data from any digital device.
  • Use simplified and more accessible configuration options.

Full list of benefits

This feature is a Liquidshop 'Add-on' and requires an implementation charge per website.

Anything to watch out for?

Isolated, unexpected drops in Avg. Session Duration when you upgrade to Universal Analytics.

If you would like this feature enabled please contact support.