Universal Analytics introduces a set of features that change the way data is collected and organised in your Google Analytics account, so you can get a better understanding of how users interact with your online content.
Connect multiple devices, sessions, and engagement data with the User ID.
Get a new and more flexible tracking code that lets you collect data from any digital device.
Use simplified and more accessible configuration options.
This feature is a Liquidshop 'Add-on' and requires an implementation charge per website.
Anything to watch out for?
If you would like this feature enabled please contact support.