This feature sets Google Analytics to use the advertising features for Demographics and Interests reports. This allows you to:
Create Remarketing Audiences based on specific behavior, demographic, and interest data, and share those lists with AdWords
Use demographic and interest data in your Analytics reports
- Create Segments based on demographic and interest data
More information is available here: https://support.google.com/analytics/answer/3450482?hl=en
This feature is a Liquidshop 'Add-on' and requires an implementation charge per website.
What does this do to the Analytics code?
With this feature enabled, the following line of code is removed:
and is replaced by:
Anything to watch out for?
Please note that 'Remarketing' and 'Advertising Reporting' features will need enabling within your Google Analytics account. Details on how to achieve this are available here: https://support.google.com/analytics/answer/2444872?hl=en
If you would like this feature enabled please contact support.