What is Schema.org?


Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help you provide the information their search engines need to understand your content and provide the best search results possible. Liquidshop has made use of Schema.org markup within our reviews for quite some time, we have now extended our use of this markup.


Here are some useful links:


Official Schema.org website: https://schema.org

Overview of Schema.org: https://moz.com/learn/seo/schema-structured-data


Benefits


Benefits of Schema.org markup include:

  • Increase the efficiency of search engines
  • The displaying of Rich Snippets on Search Engine Results Page
  • Increase your Click Through Rate

Adding Schema.org markup to your website improves the way your page displays in SERPs (Search Engine Results Pages) by enhancing the rich snippets that are displayed beneath the page title.



For example, the search result above contains a star rating, the number of reviews, the price and the stock status.


Which Schema.org properties are included?


The following properties are used, with 'Product' being the top level and all other elements sitting within that.


http://schema.org/Product

-------------------------

url

name

image

brand

offers


http://schema.org/Offer

-----------------------

price

priceCurrency

sku

mpn

gtin8

gtin13

color

category

itemCondition

availability


http://schema.org/AggregateRating

---------------------------------

ratingValue

reviewCount


http://schema.org/Review

-----------------------

name

description

datePublished

reviewRating

worstRating

ratingValue

bestRating

author


How will Schema.org effect my rankings?


At this point, there is no conclusive evidence suggesting that Schema.org markup will improve rankings. But various studies have found that search engine results with rich snippets (like those shown in the screenshot earlier) will have a better click-through rate.


There is no guarantee that Google will display your rich snippets in search results, and if they are displayed, there is no guarantee that they will remain there for any length of time.



This feature is a Liquidshop 'Add-on' and requires an implementation charge per website.


If you would like this feature enabled please contact support.