The SEO Toolbar functionality is a useful tool that allows you to asses the SEO information of a page (front end in page), CMS, category and product pages alike. Once the function is enabled you then have the ability to check if anything has been missed or can be improved, on a page by page basis. The detailed information from this tool is presented within a pop up as below and this information view can be restricted by IP, for assistance on this please contact Liquidshop support.
It’s first section is a “Page Analysis” which starts with “Robots Meta” which is what for example, the Googlebot should do when crawling the page. In this example we are saying “Index,Follow” this is the default for all pages. Which is saying to the Googlebot to index the page (add it to its index, and include it in Google Search results) also, follow (tells Googlebot to follow any links found on the page, e.g. Homepage —> Category Page —> Product Page).
You will notice that in the examples there are’t any canonical tags set for the page, canonical tags are not mandatory and should only be implemented for specific requirements, incorrect implementation or placement of the tag, can lead to a negative affect on your site by Google Search Engine Results Page and not displaying in SERPs. If you are unsure about best practice of canonical tags and their implementation, then please consult with your SEO partner for the best course of action. Naturally, Liquidshop support will be available to assist with any of their requests.
The meta title is “Optimal” in this example (if the meta title field is left blank then it will use the “Page Title” field.) The description and keyword fields need to be improved with the tool giving you a guide to work to (although it recommends 155 and 160 respectively these aren’t hard and fast rules, anything is better than nothing, as long as it is relevant to your site!)
With the “Headings” section, this displays how many of each H tag you have on the page, the only suggestions here are that you shouldn’t have more than one H1 tag on a page, if you have more then you should look at making these H2 or H3 tags, other than H1 you can have multiple H2 —> H6 tags with H1 being the most important and H6 the least, an example would be :
The next section is “Images” this will highlight any images without an ALT tag and is important for the Googlebot crawl. A missing ALT tag means the bot can’t interpret an image but with an alt tag you can describe the image so that Google can crawl the alt tag text and index the image correctly as it understands the context of the image. It can also be used for accessibility reasons, such as users who are partially sighted and use a screen reader this will output the text on the page in a medium the user can understand, this includes alt tags.
Once you pull all of these facets together you end up with a site like shown below, which reflects well in key areas that will help the chance for the page to be indexed and ranked but this will need to be carried out across the whole site to hopefully see further reaching affects.
The next part of the Toolbar is mainly for informational purposes which can change on a frequent basis and drastically on a page by page basis, and they are :
The “In-Page Links” section displays how many NoFollow / DoFollow (Follow) links are present on the page as well as, internal and external links to pages under the same domain or another domain, this is useful to see what percentage of links are pushing users to another site.
Schema.org tags are a new form of markup that allow you to specify a type of data about something ambiguous, that could have multiple meanings, it also helps search engines display relevant content based on the extra context provided. To learn more about Schema tags some good reading can be found here : https://schema.org/docs/gs.html
iFrames are commonly used on websites mainly in displaying Google Maps or YouTube videos, iFrames used to cause an issue but now bots can crawl freely between your domain and the source domain it isn’t considered duplicate content but it also worth remembering that the SEO value of the iFrame will go to the source site.
Finally the last part is to tell you what kind of page you are on, wether it be a CMS page or any other. Please be aware that this toolbar doesn’t pick up all page types so you may see that this is a blank field which is expected in some situations.